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By using this site, you agree to our We have placed cookies on your device to help make this website better. You can adjust your cookie settings , otherwise we'll assume you're okay to continue.. From the Medium homepage, you can access the Medium editor and start writing or laying out a story by clicking on your profile icon at the top-right of the Medium page, and then selecting "Write a story":.
As you'll likely discover, writing in Medium's editor is highly intuitive and — from a stylistic perspective — nearly impossible to screw up.
By highlighting text, you can unveil several basic formatting options, including bold, italics, and hyperlinking. You can also designate text as an H1 or as an H2 using the big T or little t And you can choose between two different styles of blockquotes.
Option A:. And Option B:. Of course, if you really want to get fancy, you can use Medium's drop caps function. Know those enlarged, stylized letters you sometimes see at the beginning of sentences? Those are drop caps. According to the Medium team , they're useful for "pacing, starting a new chapter, or just a little typographical delight. Another option for creating some separation between different sections of a story in Medium is to use a part, or separator. In order to insert one, you'll first need to click that little plus icon that appears when you're on an empty line of your story.
Clicking that plus icon will open up a menu with four options. The one on the far right -- the icon with the two little lines -- is the separator. Adding images, videos, and other media e.
The editor, in most cases, can automatically recognize the media's format and render it accordingly. Alternatively, you can click on the plus icon to open the same menu you used to insert the separator in the previous step. From there, you can upload an image from your computer, insert a URL to a video, or insert the embed code to another type of media using the corresponding icons.
Depending on the specific size of the image you upload, you'll have two different size options to choose from for displaying that image. These size options, which will appear in a pop-up menu after you insert an image, include left-aligned and center-aligned. By default, Medium will display the formatting option that best fits the dimensions of the image you insert.
When you've finished your story and are happy with how everything looks, head up to the top nav where you'll find two links: "Share" and "Publish. Clicking "Share" will generate a link to the draft of your story, which you can share with anyone — even if they don't have a Medium account. And the people you share the draft with will also have the option of leaving you notes. Clicking the "Publish" button, meanwhile, will open a menu where you can select up to three tags for your story.
Medium will recommend some tags by default, but you can also search for tags and create new ones by simply entering text. Once you've selected tags for your story, you can hit the "Publish" button to share your story with the world.
In order to see how your stories and responses are performing, you can go to the "Stats" page using the URL medium. You can also navigate to the "Stats" page via the dropdown menu at the top right of the Medium homepage the bell icon. When you arrive on the "Stats" page, you'll first see the aggregate number of views, reads, and recommends your stories and responses have received over the past 30 days.
There's also a graph that provides day-by-day granularity. By hovering over a column on the graph, you can view metrics for the specific day to which that column corresponds.
If you keep scrolling down the page, you'll be able to view the individual stats for each of your stories. Specifically, Medium provides data on views, reads, read ratio, and recommends. If you prefer consuming and interacting with content on-the-go, consider downloading the Medium app. The app features the same stories and content you'll find on desktop, with the added bonus of a mobile-first interface. On the app, you can surface content related to your interests. These curated lists depend on the tags, publications, or authors you follow.
You can also use the app's Explore feature to find new, interesting content. Similarly to desktop, you can use the app to engage with fellow Medium readers and join conversations as they're happening.
Remember, this was just an introductory look at how to use Medium. There are several more features and options we haven't covered, but we'll do so in future posts. Originally published Aug 7, AM, updated August 07 Logo - Full Color. Contact Sales. By re-posting your content on Medium, you run the risk of being penalized by search engines for duplicate content. When you publish on your blog and syndicate to Medium using one of their syndication services, such as the Medium Wordpress plugin , Medium creates a canonical tag which points to your blog as the origin for the content.
Doing so gives you some of the benefits of Medium as a distribution channel, crediting increased exposure to your domain. However, you should not divide your readership if you can avoid it. You want all your views, comments, and shares in the same place. One post with the combined readership of two separate posts is likely to perform better than twice as well because of how search engines treat individual post analytics, the network effect of social sharing, the snowball effect of reader comments, etc.
If you insist on publishing on both blog platforms as a security measure, I would advocate publishing on Medium first, then re-publishing on your own domain and set the canonical tag back to Medium.
This would be more of a safety measure than a channel strategy. If the unlikely happens, and Medium just disappears , you can make an easier shift back to your own domain. Unfortunately, Medium no longer offers a custom domain option. When you publish your content on Medium, and those posts generate backlinks, shares, comments, etc. Not being able to brand your Medium publication with your own domain is the biggest reason not to use Medium.
You are not totally giving up on ranking your domain, but you are not investing in it in a maximal way. Search engine optimization should be a primary consideration for pretty much every online business.
At Crowdbotics, Medium blog posts are only one piece of the puzzle. These are legitimate questions. You are somewhat at the mercy of Medium when you publish on their platform. The editor for Medium is more limited than a platform such as WordPress. Wordpress gives you the full range of HTML editing as well as the ability to add text editor plugins.
With Medium, you cannot easily add custom tracking or analytics. Google Analytics was once available for Medium, but not any longer. You are going to give up some visibility into where your traffic is coming from unless you want to UTM everything you publish, which is possible, but quite cumbersome to implement and report on.
Medium does provide the basics though, including views, read time, referral sources, views vs. In my opinion, Medium analytics leave much to be desired but they are good enough to get the job done, and also force simplicity into your blog reporting.
Many industry-leading companies use Medium for their company blog. Here are some notable examples:. For all the reasons mentioned above, and more, Medium lends itself to Design, UX and Engineering focused business blogs, and makes it easier for a community of contributors to participate in content creation. Take page out of their book.
Like many business decisions, choosing a Medium-first blog strategy contains some calculated risk. But, along with this path are some reliable steps to success.
Pick your blog platform. Publish and promote regularly. Learn from your audience. Scale output accordingly. Medium is a blog platform well-suited for brand building. And, more often than not, the strongest brands win the category.
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