Share this link:. Lee Rainie is director of internet and technology research at Pew Research Center. Sign up for our weekly newsletter Fresh data delivered Saturday mornings. About 6 in 10 young adults in U. Declining share of Americans would find it very hard to give up TV. Topics Television Video. Are you a Faith and Flag Conservative?
Progressive Left? Or somewhere in between? One result has been clear since the survey began back in television dominates the time Americans spend in leisure and sports. In the —17 period, the U. This amounted to more than half This includes the time they spent watching live programming, viewing DVDs, and streaming shows on their TV sets, computers, and portable devices.
It does not include time spent viewing movies at a theater. There was some variation within the population in the time people watched TV, as shown in chart 1.
Older people and people who were not employed spent the most time watching TV. Those ages 55 to 64 averaged 3 hours 14 minutes of TV time per day, and those ages 65 and older averaged an hour more 4 hours 14 minutes per day.
People who were not employed, which includes people of all ages who did not work for pay, watched TV for an average of 3 hours 49 minutes per day. The majority Parents of young children clocked the least TV time per day. With Parents with a child under age 6 averaged 1 hour 50 minutes per day of TV time.
Those whose youngest child was between the ages of 6 and 17 averaged about one-quarter hour more TV time per day 2 hours 7 minutes. On weekend days, employed people are less likely to work and students are less likely to attend class.
This allows people to do other things—like watch TV. People watched TV about 45 minutes more per day on weekends than on weekdays.
On average, they watched TV for 3 hours 19 minutes per weekend day and 2 hours 32 minutes per weekday. Overall, men spent more time watching TV than women did. Men averaged about 3 hours per day watching TV, and women averaged 2 hours 34 minutes per day.
This may seem surprising considering that men are more likely than women to be employed, and men represented just 45 percent of the population ages 65 and older. A closer examination of how men and women spent their time over the —17 period shows that men averaged more time per day working for pay than women did, but women averaged more time doing unpaid household work, such as household chores, providing care and help to others, and shopping.
On net, the time men and women spent doing these paid and unpaid work activities was about equal. As shown in figure 1, people living in several of the Rocky Mountain States and those in the far northeastern part of the country watched TV less per day than those living in other parts.
But the heaviest viewers of cable news far outpace heavy viewers of local and network news, racking up almost 50 more minutes a day, on average, than the most dedicated local news viewers and approximately 40 more minutes than the top tier of network news viewers.
Even the heavy viewers of local and network news spend more time watching cable news than they do watching network and local news. The most devoted local news viewers spend an average of about 22 minutes a day on local news compared with about 32 on cable. They also spend almost 24 minutes a day watching network news. The heaviest network news users spend about a half minute more 32 minutes watching cable than network. The heaviest cable news users also spend more time watching local news almost 14 minutes and network news almost 17 minutes than the average viewer does around 12 minutes.
But that time is low compared with the 72 minutes they spend watching cable news in the home. The Nielsen data clearly indicate that those who watch television news on one platform are likely to watch it on another—particularly when it comes to broadcast news. The greatest overlap occurs between local and network newscasts, which often are on the same channel.
The crossover is not as great from broadcast news network and local to cable. Similarly, cable news viewers, while a smaller group overall, are heavy consumers of local and network news. Indeed, cable viewers exhibit the heaviest news consumption habits of any group measured here. Overall, more than half of adult Americans watch more than one form of television news. That helps explain why CNN consistently trails Fox News Channel in the rating wars since Fox News has a clear lead over competitors in its prime-time programming.
One of the most striking findings in this analysis is the degree to which viewers of one of the three cable news channels also view the competition. While the formats of the three major cable news channels are quite similar, there are significant ideological differences, most pronounced in prime time. CNN, the original cable news outlet, has built its brand around national and global reporting of breaking news events.
It also airs opinion in prime time, but includes commentators from both the right and the left. The perception is that because of their distinct identities—and particularly because of the divergent ideological leanings of Fox News and MSNBC—the cable news channels appeal to different, politically segmented audiences. However the data show something different.
This data also reflect the fact that those getting online news at home generally spend very small amounts of time on that task. On average, that amounts to 90 seconds per day getting news online. Looking at the data by intensity of use, the heaviest online news users spent only about four minutes a day on that activity. Medium online news searchers spent about 18 seconds per day at that task, while light users spent less than six seconds.
Some of the most popular news websites are affiliated with the three major cable news channels. Though all three are consistently among the top 10 most trafficked news websites , their audiences are fairly small as a percentage of U. Then you will be able to mark statistics as favourites and use personal statistics alerts.
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